Podcast Insights, Industry News, YouTube Advertising, Programmatic Media Buying, Measurement

Podcast Movement 2023: Top Trends, Topics and Innovations

Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th  in Denver, CO – and they have lots to share!

August 29th 2023

Campaign Creative, Measurement, Programmatic Media Buying, Ad Creativity, Audience Targeting, Performance, Podcast Insights

Infusing Immersive Storytelling Into Programmatic Advertising

To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.  

June 6th 2023

Podcast Insights, Performance, Audience Targeting, Media Buying, General, Industry News, ARM, Programmatic Media Buying, Measurement

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

May 12th 2023

Performance, Scale & Measure, Podcast Insights, Audience Targeting, Campaign Creative, Measurement, Radio Advertising, Programmatic Media Buying, Brand Safety, Ad Creativity, Media Buying

How to Build Brand Awareness Through Audio Advertising

We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.

January 10th 2023

Performance, Campaign Creative, VODcasting, Measurement, Programmatic Media Buying, Brand Safety, YouTube Advertising, Media Buying, Audience Targeting, Scale & Measure, Podcast Insights

Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying, Campaign Creative

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

December 14th 2022

VODcasting, Radio Advertising, Programmatic Media Buying, YouTube Advertising, Ad Creativity, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

Drive Measurable Sales Impact Through Multi-Platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022

Programmatic Media Buying, Radio Advertising, Media Buying, Audience Targeting, Performance, Scale & Measure, Podcast Insights

What Is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022

Performance, Campaign Creative, VODcasting, Programmatic Media Buying, Brand Safety, YouTube Advertising, Insights, ARM, Ad Creativity, Media Buying, Audience Targeting, Scale & Measure, Podcast Insights

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

November 15th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, On the Mic Podcast, Interview Series, Ad Performance, Programmatic Media Buying

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022

Podcast Insights, Scale & Measure, Performance, Media Buying, General, Industry News, Programmatic Media Buying

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Podcast Insights, Scale & Measure, Performance, Media Buying, Industry News, ARM, Insights, News, Programmatic Media Buying, Radio Advertising

Mike Kropko: Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Programmatic Media Buying

Is Programmatic The Future Of Podcast Advertising?

For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.

September 14th 2021