Ad Creativity, ARM, Insights, Podcast Insights, General, Audience Targeting, Industry News, YouTube Advertising, Scale & Measure, Media Buying

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022

Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, Scale & Measure, YouTube Advertising, Performance, Audience Targeting

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising, Scale & Measure, Performance, Ad Creativity

Episode 51 - When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.

September 5th 2022

Insights, Podcast Insights, Performance, General, Industry News, Scale & Measure, Media Buying, Programmatic Media Buying, ARM

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Radio Advertising, Insights, Podcast Insights, Performance, Industry News, News, Scale & Measure, Media Buying, Programmatic Media Buying, ARM

Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

Insights, Performance, Industry News, Audience Targeting, Scale & Measure, Media Buying, YouTube Advertising, ARM, Ad Creativity

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022

General, Scale & Measure, ARM, Insights, Performance, Radio Advertising

Is Radio Advertising Effective?

With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.

May 24th 2022

Podcast Insights, Industry News, Audience Targeting, Scale & Measure, Media Buying, ARM, Ad Creativity, Insights, Performance

5 Key Takeaways from the 2022 IAB Podcast Upfront

The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10^th – May 12^th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.

May 19th 2022

Industry News, Audience Targeting, Scale & Measure, Media Buying, News, ARM, Case Studies, Ad Creativity, Insights, Performance, Podcast Insights

Ad Results Media Listed as Campaign US Media Awards 2022 Finalist

We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!

March 29th 2022

Industry News, Audience Targeting, Scale & Measure, Media Buying, ARM, Ad Creativity, Insights, Performance, Podcast Insights

ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety

DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.

March 28th 2022

Audience Targeting, Scale & Measure, Media Buying, ARM, Ad Creativity, Insights, Performance, Podcast Insights, Industry News

Super Listener Study 2021 Recap

ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.

March 2nd 2022

Media Buying, General, Ad Creativity, Performance, Podcast Insights, Audience Targeting, Scale & Measure

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

Scale & Measure, Media Buying, ARM, Ad Creativity, Insights, Performance, Podcast Insights, Industry News, Audience Targeting

More Than Meets The Ear Series - Niche Messaging: Building A Brand

Liquid I.V. takes an experimental approach in partnering with podcasts.

October 13th 2021

ARM, Ad Creativity, Performance, Insights, Podcast Insights, Audience Targeting, Industry News, Scale & Measure, Media Buying

More Than Meets The Ear Series - The Power of Personality

For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.

October 6th 2021

Ad Creativity, Performance, Insights, Podcast Insights, Audience Targeting, Industry News, Scale & Measure, Media Buying, ARM

More Than Meets The Ear Series - Case Study: How We Did It

For Molson Coors, successful podcast advertising starts with getting “a can in the hand” of a podcast host.

September 29th 2021

Ad Creativity, Performance, Insights, Podcast Insights, Audience Targeting, Industry News, Scale & Measure, Media Buying, ARM

More Than Meets The Ear Series - Make Your Voice Heard

In this segment of our More Than Meets The Ear Series, we take a look at how advertisers can reach the right listeners in today’s crowded podcast market.

September 22nd 2021

Insights, Podcast Insights, Audience Targeting, Scale & Measure, Industry News, Media Buying, ARM, Performance, Ad Creativity

Fast Company’s More Than Meets The Ear Series

In our More Than Meets The Ear Series, we partnered with Fast Company to build a winning guide for advertisers looking to build their brand and reach new customers in the landscape of podcasts.

September 15th 2021

Performance, Podcast Insights, Audience Targeting, Scale & Measure, Media Buying

Does Gender Impact Podcast Ad Performance? Here's What We Found.

Ad Results Media VP of Analytics, Lanny Chiu, provides insight on gender skews and its impact on audio advertising performance.

September 14th 2021