In this episode we put "Copywriting 101" on a brief hold in order to dive into a fascinating interview with Hernan Lopez, Founder and CEO of Wondery. Hernan, along with Mindshare's Neurolab, recently released an exciting study titled "Your Brain on Podcasts" in which they measured second by second changes in electrical brain activity as...
However, there is one factor that precedes all others, budget (cost). Without budget there would be no advertising campaign to consider all the other factors. Thus, a lot of scrutiny placed on ensuring the budget is spent efficiently and effectively. In this post we take a deeper dive in disproving a pervasive myth – A...
Radio Ink reached out to Williams to get his perspective on why advertisers are now turning to podcasts as a way to grow their business. Here’s that interview.
We've seen large investments in podcast networks and platforms and technology advancements such as the rise of dynamic insertion platforms. These platforms take ads that are recorded separately (not during the production of the show) and automatically insert them into the content of the show using campaign and targeting inputs.
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We’re excited to partner together with Edison Research and PodcastOne for the second-annual Super Listeners Study. What is a Super Listener? Podcast “Super Listeners” are Americans 18+ who listen to five or more hours of podcasts weekly. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to...