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How Important is CPM in Podcast Advertising?

However, there is one factor that precedes all others, budget (cost).  Without budget there would be no advertising campaign to consider all the other factors.  Thus, a lot of scrutiny placed on ensuring the budget is spent efficiently and effectively. In this post we take a deeper dive in disproving a pervasive myth – A...

May 16th 2019

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.