For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.
Ad Results Media VP of Analytics, Lanny Chiu, breaks down the concept of drag analysis and its impact on podcast advertising.
Brands could significantly benefit from breaking out of this stereotype and looking beyond the usual suspects when planning their influencer marketing programs.
Apple’s latest iOS 14.5 announcement regarding App Tracking Transparency is sending shockwaves through the advertising community and big tech alike.
In today's media marketplace, brands are dealing with ad fraud, reduced viewability, the death of cookies and pressure to produce thumb-stopping ads.
Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too. According to Talkwalker’s Brand Love...
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After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting. Podcasts are an intimate medium that allow listeners to feel more connected to the host...
Play Episode 1 Play Episode 2 Download full episodes here. Quotes: “I’m the CMO of Ad Results Media and my day-to-day consists of going out there and evangelizing the podcast ecosystem and audio ecosystem. So part of my role is educating the marketing ecosystem in terms of how podcasting is a viable medium to connect...
Molson Coors & Ad Results Media have a fireside chat discussing how this diverse portfolio of brands made a big bet in the podcasting space and partnered with a leader in the space to make a meaningful impact with their key growth consumers. During this chat they discuss how their portfolio of brands, including iconic...
by Andrea Schwarzbach, September 23, 2020 As the evolution of podcasts has occurred, advertisers have taken notice. Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast...
In this episode we put "Copywriting 101" on a brief hold in order to dive into a fascinating interview with Hernan Lopez, Founder and CEO of Wondery. Hernan, along with Mindshare's Neurolab, recently released an exciting study titled "Your Brain on Podcasts" in which they measured second by second changes in electrical brain activity as...
However, there is one factor that precedes all others, budget (cost). Without budget there would be no advertising campaign to consider all the other factors. Thus, a lot of scrutiny placed on ensuring the budget is spent efficiently and effectively. In this post we take a deeper dive in disproving a pervasive myth – A...
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Ashley Flowers of Crime Junkie explains how the power of personality can yield big opportunities for sponsors—and more ways to interact with audiences.
Radio Ink reached out to Williams to get his perspective on why advertisers are now turning to podcasts as a way to grow their business. Here’s that interview.
We've seen large investments in podcast networks and platforms and technology advancements such as the rise of dynamic insertion platforms. These platforms take ads that are recorded separately (not during the production of the show) and automatically insert them into the content of the show using campaign and targeting inputs.