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Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

How Important is CPM in Podcast Advertising?

However, there is one factor that precedes all others, budget (cost).  Without budget there would be no advertising campaign to consider all the other factors.  Thus, a lot of scrutiny placed on ensuring the budget is spent efficiently and effectively. In this post we take a deeper dive in disproving a pervasive myth – A...

May 16th 2019