Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.
The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...
In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.
Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.
Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development. The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures. VidCon filled the...
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
Check out the ARM On the Mic podcast for more industry insights.
The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10th – May 12th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.
The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.
Breaking Down the Types of Podcast Ads in 2023 with Examples In the debate between which is better – host live-read ads that are baked-in to the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components within...
We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!
DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.
ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
“People do not buy goods and services. They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...
To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer campaigns.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
Liquid I.V. takes an experimental approach in partnering with podcasts.
Ad Results Media VP of Media Patty Mertes provides insight into what the podcast industry can expect for the rest of the year. Check out Patty M.’s full Q&A with Podcast News Daily for the biggest industry trends and challenges and what ARM has planned for Q4.
For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.