Podcast Insights, Industry News, Performance, Media Buying

Top 4 Predictions for the Audio Metaverse

The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.

April 27th 2022

Podcast Insights, Performance, General, Media Buying

Podcast Advertising Types & Examples

Breaking Down the Types of Podcast Ads in 2022 with Examples In the debate between which is better – host live-read ads that are baked-in to the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components within...

March 31st 2022

Podcast Insights, Scale & Measure, ARM, Performance, Industry News, Ad Creativity, Audience Targeting, Media Buying, Case Studies, Insights, News

Ad Results Media Listed as Campaign US Media Awards 2022 Finalist

We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!

March 29th 2022

Scale & Measure, ARM, Performance, Industry News, Ad Creativity, Audience Targeting, Media Buying, Insights, Podcast Insights

ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety

DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.

March 28th 2022

Ad Creativity, Audience Targeting, Media Buying, Insights, Podcast Insights, Scale & Measure, ARM, Performance, Industry News

Super Listener Study 2021 Recap

ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.

March 2nd 2022

Podcast Insights, Performance, Media Buying, Industry News

Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch

“People do not buy goods and services.  They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...

January 13th 2022

Podcast Insights, Performance, Media Buying, YouTube Advertising

4 Top Influencer Platforms That Enhance Creator Partnerships

To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer campaigns.

December 9th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

Media Buying, Insights, Podcast Insights, Scale & Measure, ARM, Performance, Industry News, Ad Creativity, Audience Targeting

More Than Meets The Ear Series - Niche Messaging: Building A Brand

Liquid I.V. takes an experimental approach in partnering with podcasts.

October 13th 2021

Podcast Insights, Performance, Industry News, Media Buying

Podcast News Daily Q&A: Ad Results Media’s Patty Mertes On Q4 Ad Trends

Ad Results Media VP of Media Patty Mertes provides insight into what the podcast industry can expect for the rest of the year. Check out Patty M.’s full Q&A with Podcast News Daily for the biggest industry trends and challenges and what ARM has planned for Q4.

October 12th 2021

Insights, Podcast Insights, Performance, Industry News, Scale & Measure, ARM, Media Buying, Ad Creativity, Audience Targeting

More Than Meets The Ear Series - The Power of Personality

For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.

October 6th 2021

Insights, Podcast Insights, Performance, Industry News, Scale & Measure, ARM, Media Buying, Ad Creativity, Audience Targeting

More Than Meets The Ear Series - Case Study: How We Did It

For Molson Coors, successful podcast advertising starts with getting “a can in the hand” of a podcast host.

September 29th 2021

Insights, Podcast Insights, Performance, Industry News, Scale & Measure, ARM, Media Buying, Ad Creativity, Audience Targeting

More Than Meets The Ear Series - Make Your Voice Heard

In this segment of our More Than Meets The Ear Series, we take a look at how advertisers can reach the right listeners in today’s crowded podcast market.

September 22nd 2021

Podcast Insights, Performance, Audience Targeting, Media Buying, Brand Safety

As Brand Safety Becomes Bigger Issue, A Big Audio Buyer Builds An Advertiser Warning System

Which podcast shows are considered “brand safe” has become one of the biggest focuses of advertisers in 2021. Ad Results Media CEO Marshall Williams discusses how the agency is working to create an early warning system.

September 16th 2021

Podcast Insights, Performance, Insights, Scale & Measure, Media Buying, Audience Targeting, Industry News, ARM, Ad Creativity

Fast Company’s More Than Meets The Ear Series

In our More Than Meets The Ear Series, we partnered with Fast Company to build a winning guide for advertisers looking to build their brand and reach new customers in the landscape of podcasts.

September 15th 2021

Programmatic Media Buying, Podcast Insights, Performance, Media Buying, Audience Targeting

Is Programmatic The Future Of Podcast Advertising?

For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.

September 14th 2021

Podcast Insights, Performance, Scale & Measure, Media Buying, Audience Targeting

Does Gender Impact Podcast Ad Performance? Here's What We Found.

Ad Results Media VP of Analytics, Lanny Chiu, provides insight on gender skews and its impact on audio advertising performance.

September 14th 2021

Podcast Insights, Performance, Media Buying, Ad Creativity, Industry News

A Pairing Never Tasted So Good: Chicks in the Office x Coors Light

Ria and Fran of Barstool Sports' "Chicks in the Office" talk about their love for Coors products and how their podcast offers them a perfect platform to endorse the brand.

August 31st 2021