Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.

Q&A: The Problem of Using MMM to Measure Podcast Advertising Impact - And What to Do About It

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study. 

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

As Podcast Advertising Grows – So Do Opportunities for Small Business

How to Measure Podcast Ad Performance

ARM's how-to guide for getting the most ROI from your audio advertising, including tactics for direct response and brand marketing campaigns.

4 Tips to Engage Gen Z Through Creative Audio Advertising

Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.

Podcast Movement 2023: Top Trends, Topics and Innovations

Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th  in Denver, CO – and they have lots to share!

Podcast Advertising & Social Media Advertising: A Comprehensive Guide

In this article we explore the differences between influencers, podcast advertising and social media advertising.

Infusing Immersive Storytelling Into Programmatic Advertising

To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.  

Key Insights from IAB's Podcast Upfront 2023

Check out some of our biggest takeaways from the 2023 IAB Podcast Upfront event.

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.

How to Calculate the ROI of YouTube Influencer Marketing

In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.

The Current State of Influencer Monetization

Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.

How to Build Brand Awareness Through Audio Advertising

We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.

Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

Drive Measurable Sales Impact Through Multi-Platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...