Highlighting the Effectiveness of Podcast Advertisements in 2022 Weekly audio listening has hit an all-time high, with 192M* Americans tuning in every week. Along with this increased reach, they also added an additional 1 hour of listening time. The average time spent in 2021 with online audio was 16 hours, 14 minutes, up from 15...
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.
As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.
GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....
Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).
Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.
Check out the ARM On the Mic podcast for more industry insights.
The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...
In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy.
YouTuber host Madeline Mann of Self Made Millennial joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.
In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.
In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.
Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development. The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures. VidCon filled the...
In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10th – May 12th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.
The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.
Breaking Down the Types of Podcast Ads in 2023 with Examples In the debate between which is better – host live-read ads that are baked-in to the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components within...