How to Advertise on Pandora

Brands stand to reap many benefits from advertising on Pandora. Here we break down the ins and outs of advertising on the popular platform.

How ARM Helped Grammarly Drive Superior Conversion Rates With Audio

ARM helped Grammarly boost brand awareness and delivered a 6% conversion rate. Find out how here.

Programmatic Spotlight: Programmatic and Creative

What makes a great programmatic ad spot? From placement to scripting, we've got everything you need to know.

The Good, the Bad and the Boring: AI’s Implications on the Podcast Industry

Learn about the good, the bad and the admittedly boring about how AI is impacting audio advertising.

Top 5 Reasons Your Brand Should be Investing in Programmatic Audio Advertising

Learn the five reasons that now is the right time to leverage programmatic audio advertising to reach your brand and business goals.

Case Study: How Allbirds and ARM Integrated Programmatic Audio

Learn how Allbirds generated a 29% better ROAS with ARM and audio advertising.

How Audio Drives DTC Success

Audio advertising is particularly powerful for DTC brands. Check out our latest ebook to learn how audio is helping DTC companies grow.

What is the Optimal Number of Ads in an Audio Ad Break?

Our latest research has the answer to the optimal number of ads in an audio ad break to drive performance and lower CPAs.

Specialized Expertise and Scale are Critical for Success in Audio

Audio is a different animal -- getting it right requires skills and access your AOR likely doesn't have.

Q&A: The Problem of Using MMM to Measure Podcast Advertising Impact - And What to Do About It

Case Study: How Stamps.com + ShipStation Expanded Reach With ARM

Can endorsements on YouTube improve your acquisition strategy? Find out how this brand expanded reach and achieved its CPA goals in this case study. 

Audio Advertising with Creators: A Guide for Brands

In our new ebook, "Audio Advertising with Creators: A Guide for Brands," we take you step by step through the process of advertising with creator-based audio, with best practices along the way.

As Podcast Advertising Grows – So Do Opportunities for Small Business

How to Measure Podcast Ad Performance

ARM's how-to guide for getting the most ROI from your audio advertising, including tactics for direct response and brand marketing campaigns.

4 Tips to Engage Gen Z Through Creative Audio Advertising

Ad Results Media discusses five ways to engage and convert Generation Z through the optimization of ad creative in podcasts.

Podcast Movement 2023: Top Trends, Topics and Innovations

Our team just got back from spending 4 days at this year’s Podcast Movement conference that was held August 21st – 24th  in Denver, CO – and they have lots to share!

Podcast Advertising & Social Media Advertising: A Comprehensive Guide

In this article we explore the differences between influencers, podcast advertising and social media advertising.

Infusing Immersive Storytelling Into Programmatic Advertising

To find success in the audio as an advertiser, you have to approach things from the listener’s perspective. Especially with programmatic advertising.