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Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, YouTube Advertising, Programmatic Media Buying, Radio Advertising, VODcasting

Drive Measurable Sales Impact Through Multi-Platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Programmatic Media Buying, Radio Advertising

What Is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance, YouTube Advertising, Radio Advertising, VODcasting, Campaign Creative

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

November 28th 2022
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Listen on Apple Podcasts Listen on Apple Podcasts
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, On the Mic Podcast, Interview Series, Ad Performance, Programmatic Media Buying

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022
Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Ad Creativity, General, Industry News, YouTube Advertising, VODcasting

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022
Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising, VODcasting

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022
Podcast Insights, Scale & Measure, Performance, Media Buying, General, Industry News, Programmatic Media Buying

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022
Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, YouTube Advertising, VODcasting

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022
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