On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, Scale & Measure, YouTube Advertising, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

Industry News, ARM, Insights, Programmatic Media Buying, Podcast Insights, Scale & Measure, Performance, Media Buying, General

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

ARM, Insights, News, Programmatic Media Buying, Radio Advertising, Podcast Insights, Scale & Measure, Performance, Media Buying, Industry News

Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

YouTube Advertising, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

5 Key Takeaways from the 2022 IAB Podcast Upfront

The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10^th – May 12^th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.

May 19th 2022

Performance, Podcast Insights, Industry News, Media Buying

Top 4 Predictions for the Audio Metaverse

The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist all around us.

April 27th 2022

Podcast Insights, Performance, Media Buying, General

Podcast Advertising Types & Examples

Breaking Down the Types of Podcast Ads in 2023 with Examples In the debate between which is better – host live-read ads that are baked-in to the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components within...

March 31st 2022

Podcast Insights, Insights, News, ARM, Industry News, Ad Creativity, Audience Targeting, Case Studies, Media Buying, Scale & Measure, Performance

Ad Results Media Listed as Campaign US Media Awards 2022 Finalist

We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!

March 29th 2022

Insights, ARM, Industry News, Ad Creativity, Audience Targeting, Media Buying, Scale & Measure, Performance, Podcast Insights

ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety

DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.

March 28th 2022

ARM, Industry News, Ad Creativity, Audience Targeting, Media Buying, Scale & Measure, Performance, Podcast Insights, Insights

Super Listener Study 2021 Recap

ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.

March 2nd 2022

Industry News, Media Buying, Performance, Podcast Insights

Better Together: 3 Traditional & Digital Influencer Tactics that Pack a Powerful Punch

“People do not buy goods and services.  They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...

January 13th 2022

YouTube Advertising, Media Buying, Performance, Podcast Insights

4 Top Influencer Platforms That Enhance Creator Partnerships

To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer campaigns.

December 9th 2021

Media Buying, Ad Creativity, Performance, Audience Targeting, Podcast Insights, Scale & Measure, General

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

ARM, Industry News, Media Buying, Ad Creativity, Performance, Audience Targeting, Podcast Insights, Scale & Measure, Insights

More Than Meets The Ear Series - Niche Messaging: Building A Brand

Liquid I.V. takes an experimental approach in partnering with podcasts.

October 13th 2021

Industry News, Media Buying, Performance, Podcast Insights

Podcast News Daily Q&A: Ad Results Media’s Patty Mertes On Q4 Ad Trends

Ad Results Media VP of Media Patty Mertes provides insight into what the podcast industry can expect for the rest of the year. Check out Patty M.’s full Q&A with Podcast News Daily for the biggest industry trends and challenges and what ARM has planned for Q4.

October 12th 2021

Industry News, Media Buying, ARM, Performance, Ad Creativity, Podcast Insights, Audience Targeting, Scale & Measure, Insights

More Than Meets The Ear Series - The Power of Personality

For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.

October 6th 2021

Performance, Ad Creativity, Podcast Insights, Audience Targeting, Scale & Measure, Insights, Industry News, Media Buying, ARM

More Than Meets The Ear Series - Case Study: How We Did It

For Molson Coors, successful podcast advertising starts with getting “a can in the hand” of a podcast host.

September 29th 2021

Performance, Ad Creativity, Podcast Insights, Audience Targeting, Scale & Measure, Insights, Industry News, Media Buying, ARM

More Than Meets The Ear Series - Make Your Voice Heard

In this segment of our More Than Meets The Ear Series, we take a look at how advertisers can reach the right listeners in today’s crowded podcast market.

September 22nd 2021