What is a podcast network? While the exact definition of a podcast network can take on a broad interpretation, we define it as a company that can create, produce, publish, distribute and/or sell podcast ads on behalf of specific podcasters and shows. They work with agencies and brands to integrate podcast ads seamlessly into their...
“People do not buy goods and services. They buy relationships, stories, and magic.” – Seth Godin While our job as advertising and marketing professionals may be to sell goods and services, it is also true that people buy “relationships, stories, and magic” – and we cannot accomplish any of that without having people at the...
Introduction to Dynamic Ad Insertion (DAI) Dynamic Ad Insertion, often called programmatic advertising or programmatic media buying, is the practice of using 1st or 3rd party data to serve ads to a specific audience or targeting criteria. These ads are not placed on a “fixed position” basis and can appear in any inventory that meets...
To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer campaigns.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
Liquid I.V. takes an experimental approach in partnering with podcasts.
Check out the ARM On the Mic podcast for more industry insights.
Ad Results Media VP of Media Patty Mertes provides insight into what the podcast industry can expect for the rest of the year. Check out Patty M.’s full Q&A with Podcast News Daily for the biggest industry trends and challenges and what ARM has planned for Q4.
For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.
For Molson Coors, successful podcast advertising starts with getting “a can in the hand” of a podcast host.
In this segment of our More Than Meets The Ear Series, we take a look at how advertisers can reach the right listeners in today’s crowded podcast market.
Which podcast shows are considered “brand safe” has become one of the biggest focuses of advertisers in 2021. Ad Results Media CEO Marshall Williams discusses how the agency is working to create an early warning system.
In our More Than Meets The Ear Series, we partnered with Fast Company to build a winning guide for advertisers looking to build their brand and reach new customers in the landscape of podcasts.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
For podcasts, using both host live-read and pre-recorded ads can work in tandem to boost each other’s strengths.
Ad Results Media VP of Analytics, Lanny Chiu, provides insight on gender skews and its impact on audio advertising performance.
Ria and Fran of Barstool Sports' "Chicks in the Office" talk about their love for Coors products and how their podcast offers them a perfect platform to endorse the brand.
Ashley Flowers of Crime Junkie explains how the power of personality can yield big opportunities for sponsors—and more ways to interact with audiences.
For those of us in media, the word “cookie” instantly takes us to a place of user tracking, behavioral data, advanced targeting, PII and a very long roller coaster of both technical and regulatory changes to plan for and/or address with very little certainty or warning.
We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.