Podcast Insights, Scale & Measure, Performance, Media Buying, Ad Creativity, General, Measurement

From Ear to Wallet: Measuring the Incrementality of Podcast Advertising

In this post we explore the approaches, processes, and partnerships that deliver measurement solutions that can quantify the true incremental impact of podcast ad campaigns.

May 11th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, YouTube Advertising, Measurement, VODcasting

How to Calculate the ROI of YouTube Influencer Marketing

In this post we explore the benefits of partnering with influencers on YouTube and how to maximize ROI on your campaigns.

March 2nd 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, YouTube Advertising, Radio Advertising, Measurement, VODcasting

The Current State of Influencer Monetization

Ad Results dives deep into the world of influencers including how they earn income, to how to partner with them and how to maximize the value of your partnership.

January 19th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying, Radio Advertising, Measurement, Campaign Creative

How to Build Brand Awareness Through Audio Advertising

We explore all elements of building your brand though audio including the proper starting point, the right influencers and platforms to partner with, the best approach to creative and how to measure success.

January 10th 2023

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, YouTube Advertising, Brand Safety, Programmatic Media Buying, Measurement, VODcasting, Campaign Creative

Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Brand Safety, Programmatic Media Buying, Campaign Creative

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

December 14th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, YouTube Advertising, Programmatic Media Buying, Radio Advertising, VODcasting

Drive Measurable Sales Impact Through Multi-Platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, YouTube Advertising, VODcasting

Tiktok And Podcasts Join Youtube As Leading Creator Platforms

YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.

December 8th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Programmatic Media Buying, Radio Advertising

What Is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance, YouTube Advertising, Radio Advertising, VODcasting, Campaign Creative

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

November 28th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, YouTube Advertising, Brand Safety, Programmatic Media Buying, VODcasting, Campaign Creative

6 Holiday 'Gift Ideas' For That Media Buyer Who Has Everything

A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.

November 15th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, On the Mic Podcast, Interview Series, Ad Performance, Programmatic Media Buying

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Industry News, ARM, Insights

3 Reasons Podcast Ads Can Connect Brand And Performance Marketing

The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make that happen.

October 21st 2022

Podcast Insights, Scale & Measure, Audience Targeting, Media Buying, Ad Creativity, General, Industry News, YouTube Advertising, VODcasting

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022

Performance, VODcasting, YouTube Advertising, Ad Performance, Ad Creative, Interview Series, On the Mic Podcast, Insights, ARM, Ad Creativity, Media Buying, Audience Targeting, Scale & Measure

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

Podcast Insights, Scale & Measure, Performance, Media Buying, General, Industry News, Programmatic Media Buying

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Podcast Insights, Scale & Measure, Performance, Media Buying, Industry News, ARM, Insights, News, Programmatic Media Buying, Radio Advertising

Mike Kropko: Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

Performance, VODcasting, YouTube Advertising, Insights, ARM, Industry News, Ad Creativity, Media Buying, Audience Targeting, Scale & Measure

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022