Have enough budget set aside to test a wide variety of shows. I believe starting with a budget between $250,000 and $300,000 should get you statistically significant results and a good feel as to whether the medium works for your brand.
This Bubble Isn’t Bursting – When you start to see headlines like ‘BuzzFeed Lays Off In-house Audio Team’ and ‘Audible Eliminates Roles Within Original Content Unit’ or ‘Panoply Leaving the Content Business’ – heads start to turn, analysts start to talk, and people start to speculate.
From print to out-of- home, direct mail, radio, TV, digital and finally to mobile, each decade has introduced a new medium that has drastically altered the way advertisers strategize tactics to engage and activate customers.
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Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...