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The Stakes are Higher Than Ever

This Bubble Isn’t Bursting – When you start to see headlines like ‘BuzzFeed Lays Off In-house Audio Team’ and ‘Audible Eliminates Roles Within Original Content Unit’ or ‘Panoply Leaving the Content Business’ – heads start to turn, analysts start to talk, and people start to speculate.

September 28th 2018
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...