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Industry Experts Weigh-in on 2023 Podcasting Predictions

We rounded up some of the top experts in our industry like Co-Founder of Sports 1 Marketing,  Consultant & Business Coach, and podcast host David Meltzer, as well as executives from the programmatic media buying platform Audiohook, the weekly adtech newsletter Sounds Profitable and our very own Mike Kropko, Co-CEO of Ad Results Media to...

December 16th 2022

The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley

In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.

December 14th 2022
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Drive Measurable Sales Impact Through Multi-Platform Creator Partnerships

Podcast advertising has been a key driver of measurable sales and ROAS for direct-to-consumer brands for years.  The success they have experienced with podcast advertising is one of the main reasons that the YOY increase in podcast advertising spend is so astounding and shows no signs of slowing.  The personality-driven medium, with its host endorsements,...

December 12th 2022

What Is Programmatic Podcast Advertising?

Everything you need to know about programmatic podcast advertising Podcast ad spend is predicted to grow from $1.75B in 2022 to $2.66B in 2024 - an increase of 52%.  While programmatic podcast advertising represents a small fraction of the overall spend against podcast advertising, programmatic podcast buying is expected to grow from $117M in 2022...

November 29th 2022

Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

November 28th 2022

Episode 57: Behavioral Economics and Advertising

We all have systems and research data that we can rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered, “How did that idea work?!”

In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.

November 14th 2022

Ad Results Media Names Jordan Fox Chief Executive Officer

Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...

Episode 56: Podcasting Insights: Where Are We Going? An Interview with Heather Osgood

In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with True Native Media founder Heather Osgood to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.

October 31st 2022

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022