Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising, VODcasting

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

Scale & Measure, Performance, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising, VODcasting

Episode 51 - When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.

September 5th 2022

Audience Targeting, Ad Creativity, Insights, On the Mic Podcast, Interview Series, Ad Creative

Episode 49 - Self Made Millennial: An Interview with Madeline Mann

YouTuber host Madeline Mann of Self Made Millennial joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.

August 22nd 2022

Podcast Insights, Audience Targeting, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Ad Creative, Ad Performance

Episode 48 - The Sports Podcast: A Powerful Player in Your Marketing Game Plan

In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.

August 8th 2022

Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, YouTube Advertising, VODcasting

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

5 Key Takeaways from the 2022 IAB Podcast Upfront

The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10^th – May 12^th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.

May 19th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, Case Studies, ARM, Insights, News

Ad Results Media Listed as Campaign US Media Awards 2022 Finalist

We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!

March 29th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights, Brand Safety

ARM Does Podcast Movement | 4 Key Takeaways on Brand Safety

DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.

March 28th 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

Super Listener Study 2021 Recap

ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.

March 2nd 2022

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, General, Programmatic Media Buying, Measurement

Ad Results Media’s Ultimate Guide to Podcast Advertising

Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...

October 14th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

More Than Meets The Ear Series - Niche Messaging: Building A Brand

Liquid I.V. takes an experimental approach in partnering with podcasts.

October 13th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

More Than Meets The Ear Series - The Power of Personality

For advertisers, partnering with a magnetic podcast host can yield big opportunities—and more ways to interact with audiences.

October 6th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

More Than Meets The Ear Series - Case Study: How We Did It

For Molson Coors, successful podcast advertising starts with getting “a can in the hand” of a podcast host.

September 29th 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

More Than Meets The Ear Series - Make Your Voice Heard

In this segment of our More Than Meets The Ear Series, we take a look at how advertisers can reach the right listeners in today’s crowded podcast market.

September 22nd 2021

Podcast Insights, Scale & Measure, Performance, Audience Targeting, Media Buying, Ad Creativity, Industry News, ARM, Insights

Fast Company’s More Than Meets The Ear Series

In our More Than Meets The Ear Series, we partnered with Fast Company to build a winning guide for advertisers looking to build their brand and reach new customers in the landscape of podcasts.

September 15th 2021

Podcast Insights, Performance, Media Buying, Ad Creativity, Industry News

A Pairing Never Tasted So Good: Chicks in the Office x Coors Light

Ria and Fran of Barstool Sports' "Chicks in the Office" talk about their love for Coors products and how their podcast offers them a perfect platform to endorse the brand.

August 31st 2021

Podcast Insights, Audience Targeting, Media Buying, Ad Creativity, General, Case Studies

Stories of Innovation Thrive on Podcasts

We’ve seen a wave of change for consumers and businesses alike this past year. Everyone has had to fundamentally rethink how they do almost everything; creating an environment rich for innovation and invention. Podcasting is a home to stories of innovation and human ingenuity and always has been.

August 9th 2021

Podcast Insights, Scale & Measure, Performance, Media Buying, Ad Creativity

Moving From “Brand Like” to “Brand Love” with Podcast Advertising

Brand love is often defined as that moment when your loyal customers become advocates for your brand – espousing the benefits of your products or services to all who will listen. But having customers who love your brand doesn’t just feel good – it’s good for your bottom line too.  According to Talkwalker’s Brand Love...

February 15th 2021