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Special Delivery: Crafting The Perfect Podcast Ad

The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years. There has always been competition among brand advertisers in their desire to stand out from the crowd, but what was still seemingly a simple approach to sales and revenue growth has morphed into a “red ocean” (email address required) of advertising where the saturation of media has left competitors fighting for dominance. In a lot of instances, this turns into a race to the bottom where promotions often become the most valued “P” of marketing.

September 18th 2017

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.