Ad Creative, Podcast Insights, Scale & Measure, Audience Targeting, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022

Insights, YouTube Advertising, ARM

Best Performance Channels in an Economic Downturn: Q&A with ARM VP of Media Gretchen Smith

Ad Results Media has been in the game long enough to weather several periods of global economic uncertainty. We’ve learned how to stay nimble and adaptable through whatever surprises the marketplace may have in store, and we help bring that same resilience to our clients and partners. While our core principles stay consistent over the...

September 29th 2022

Performance, Audience Targeting, Ad Creativity, Industry News, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Podcast Insights, Ad Performance, Scale & Measure

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022

Ad Creativity, ARM, Insights, Podcast Insights, General, Audience Targeting, Industry News, YouTube Advertising, Scale & Measure, Media Buying

No Cookies? No Problem. Futureproof Your Brand With Creator Marketing

GDPR. CCPA. The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover and cutting out cookies is how they’re trimming the fat. The marketing industry has been figuring out ways to still target and influence consumers while implementing stringent new privacy standards both in the U.S. and abroad....

September 12th 2022

Media Buying, Ad Creativity, ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, Scale & Measure, YouTube Advertising, Performance, Audience Targeting

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

ARM, Insights, On the Mic Podcast, Interview Series, Ad Creative, Ad Performance, YouTube Advertising, Scale & Measure, Performance, Ad Creativity

Episode 51 - When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.

September 5th 2022

Insights, Podcast Insights, Performance, General, Industry News, Scale & Measure, Media Buying, Programmatic Media Buying, ARM

How Programmatic Audio Delivers Transparency and Brand Safety

The digital audio market has been experiencing incredible growth, especially within podcast advertising, which surpassed $1 billion in 2021 for the first time ever. This growth represents a 74% year-over-year (YOY) increase in revenue, which is more than twice the 35% YOY increase the entire internet media category experienced.¹ As a result, we’re seeing our industry...

August 25th 2022

Audience Targeting, Ad Creativity, Insights, On the Mic Podcast, Interview Series, Ad Creative

Episode 49 - Self Made Millennial: An Interview with Madeline Mann

YouTuber host Madeline Mann of Self Made Millennial joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.

August 22nd 2022

Insights, On the Mic Podcast, Ad Creative, Ad Performance, Podcast Insights, Audience Targeting, Ad Creativity, Industry News, ARM

Episode 48 - The Sports Podcast: A Powerful Player in Your Marketing Game Plan

In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.

August 8th 2022

Podcast Insights, Industry News, ARM, Insights, On the Mic Podcast, Interview Series, Ad Performance

Episode 46 - The First Half of 2022 Has Come and Gone. What’s Next? With Bryan Barletta

In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.

July 11th 2022

Radio Advertising, Insights, Podcast Insights, Performance, Industry News, News, Scale & Measure, Media Buying, Programmatic Media Buying, ARM

Innovating The Next-Gen Approach To Audio Advertising

Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.

July 7th 2022

Insights, Performance, Industry News, Audience Targeting, Scale & Measure, Media Buying, YouTube Advertising, ARM, Ad Creativity

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022

Podcast Insights, ARM, Insights, On the Mic Podcast

Episode 45 - Creative and Endorsing

In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.

June 20th 2022

ARM, Culture

Beyond the Mic: Pride in Podcasting

This month, we celebrate Pride by highlighting the historical and cultural impact of the LGBTQIA+ community and putting a spotlight on amazing content creators in the space.

June 2nd 2022

General, Scale & Measure, ARM, Insights, Performance, Radio Advertising

Is Radio Advertising Effective?

With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.

May 24th 2022

Podcast Insights, Industry News, Audience Targeting, Scale & Measure, Media Buying, ARM, Ad Creativity, Insights, Performance

5 Key Takeaways from the 2022 IAB Podcast Upfront

The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10^th – May 12^th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.

May 19th 2022

ARM, Culture

Beyond the Mic: Identity and Representation

Celebrate Asian American and Pacific Islander Heritage Month with ARM as we highlight the importance of representation in media.

May 2nd 2022

ARM, Culture

Ad Results Media Appoints Co-CEOs, Steven Shanks and Michael Kropko

Ad Results Media, the leader in creator-based advertising across podcast, video and emerging audio, announces the elevation of Steven Shanks, ARM’s current chief revenue officer, and Michael Kropko, currently chief operations officer, to co-chief executive officers

April 12th 2022