In this episode of On the Mic with Ad Results Media, hosts Nathan Spell and Lindsay Smith sit down with Bryan Barletta of Sounds Profitable to chat through the changes and upcoming predictions of adtech.
Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth, and technology come together.
Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development. The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures. VidCon filled the...
In this episode of On the Mic with Ad Results Media, hosts Lindsay Smith and Nathan Spell welcome Creative Operations Specialist, Brit Garcia, onto the show to discuss the variations of an ad read and the creative that goes into pulling them all together.
This month, we celebrate Pride by highlighting the historical and cultural impact of the LGBTQIA+ community and putting a spotlight on amazing content creators in the space.
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness.
Check out the ARM On the Mic podcast for more industry insights.
The IAB just wrapped their PodcastUpfront event – Hear and Now – that was held virtually on May 10th – May 12th. This year’s event, designed for brands, agencies, and media buyers, previewed the latest innovations, programming, and marketplace trends.
Celebrate Asian American and Pacific Islander Heritage Month with ARM as we highlight the importance of representation in media.
We recently welcomed Brett Pugliesi as ARM's SVP of HR and sat down with him to discuss ARM's next step in cultivating the best place to work.
Ad Results Media, the leader in creator-based advertising across podcast, video and emerging audio, announces the elevation of Steven Shanks, ARM’s current chief revenue officer, and Michael Kropko, currently chief operations officer, to co-chief executive officers
Ad Results Media, a major buyer of podcast and other audio advertising, is expanding its leadership team with a pair of staff moves.
We're closing out Women’s History Month highlighting the resilient women within Ad Result Media's leadership team.
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
We’re thrilled and grateful to have made the Campaign US Media Awards 2022 shortlist!
DeShá Runnels and Lisa Prentis Jacobs spoke at the podcast event of the year, Evolutions by Podcast Movement, to share their expert opinion on four key takeaways crucial to audio advertising and the transformation of brand safety.
ARM CEO Marshall Williams shares his top takeaways from the Super Listeners 2021 Study.
To celebrate Women's History Month, we’re highlighting powerful women-led podcasts within our partnerships that transcend beyond the mic.
In honor of the month, we’re highlighting a few Black voices within our podcast partnerships that transcend beyond the mic.
Liquid I.V. takes an experimental approach in partnering with podcasts.