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Episode 58: Best Practices Are Always the Best Process…Or Are They?

Best practices have a tendency to our rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…

November 28th 2022

Episode 57: Behavioral Economics and Advertising

We all have systems and research data that we can rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered, “How did that idea work?!”

In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.

November 14th 2022

Episode 55: How Did We Get Here? The Winding Paths to a Career in AdLand

Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given field—least of all one as dependent on diverse perspectives as advertising. In today's episode, Lindsay and Nate are joined by Ari Diozon, Evan Brown, and Kelsie Utz to discuss the various trajectories that led them to the ad industry, the lessons they've brought with them, and how working in advertising has shaped their careers.

October 17th 2022
On the Mic podcast

We’re so into podcasts we started our own.

Check out the ARM On the Mic podcast for more industry insights.

Episode 54: By Any Other Name: Creators and Influencers with FleishmanHillard

What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wimes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.

October 3rd 2022

Best Performance Channels in an Economic Downturn: Q&A with ARM VP of Media Gretchen Smith

Ad Results Media has been in the game long enough to weather several periods of global economic uncertainty. We’ve learned how to stay nimble and adaptable through whatever surprises the marketplace may have in store, and we help bring that same resilience to our clients and partners. While our core principles stay consistent over the...

September 29th 2022

Episode 53: Beyond the Movement - A Conversation with Bryan Barletta and Andrea Schwarzbach

As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.

September 21st 2022

Episode 52 - When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics

Dave Coulter joins us to talk about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).

September 7th 2022

Ad Results Media Names Jordan Fox Chief Executive Officer

Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...

Episode 48 - The Sports Podcast: A Powerful Player in Your Marketing Game Plan

In this episode of On the Mic with Ad Results Media, Lindsay Smith and Nate Spell are joined by ARM's Senior Copywriter, avid sports fan, and friend of the pod, Evan Brown, as he takes us on a deep dive into the history of the sports genre and the powerhouse player it can be in any brands marketing campaign.

August 8th 2022

VidCon 2022 | Top 3 Takeaways for Brands

Last week, Ad Results Media was in full attendance to the first in-person VidCon event since 2019 with leaders from creative, audio insights, media, and business development.  The conference & convention featured high-profile creators from YouTube, TikTok and created fruitful connections, discussions, and potential branded partnerships in our clients’ and creators’ futures.  VidCon filled the...

June 30th 2022