Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...
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Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...
Get the scoop on the benefits and challenges of programmatic vs. direct podcast ad buying.
Consumers hold brands accountable for the content where they advertise. Get insights on how to navigate brand safety in the modern world.
Discover the power of dynamic podcast ads with our expert guide. From targeting to optimization, unlock the potential of this effective advertising format.
Autonomous sensory meridian response (ASMR) is an audio phenomenon with the potential to pay dividends for advertisers--is it right for you?
ARM's targeted audio strategy proved profitable for insurance platform Policygenius.
An in-depth look at the emerging medium of vodcasting and the big vodcast advertising opportunities for brands.
Reach your audiences where they’re at with a single media buy that pays dividends.
Ad Results Media believes that host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted are both critical components within your overall media mix.
Unsure which podcast platforms are best for advertisers? Find out in this guide from the podcast advertising experts at Ad Results Media.
How does audio stack up against paid search, social, and TV? We’ve got answers.
Why successful audio advertising requires specialized expertise, not your AOR or in-house team
It’s hard to keep up with such a rapidly changing, but increasingly successful industry. So we do it for you. Sign up to receive updates and we’ll keep you in the loop.
Joining from Laundry Service, Fox will lead agency’s expansion. New York, NY, March 20, 2024 - Today, Ad Results Media (ARM), the leading audio-focused agency known for its innovative work across podcasts, digital audio, vodcasting, and other digital audio channels, announced the appointment of Jordan Fox as Chief Executive Officer. With a rich leadership background...
Sustaining attention and creating success means crafting effective--and memorable--messaging. Here's how.
Ready to start advertising on Spotify? We have all the details on how to launch an audio advertising campaign that delivers ROI.
Man, it’s a great time to be in podcasting! Whether you are a host or an advertiser, the explosive growth of the channel is opening up a litany of partnership opportunities. The podcast advertising industry surpassed $1B in 2021 for the first time ever. This represents a 74% YOY increase in revenue; which is more...
Explore the many benefits of using audio advertising to promote your brand. From targeting specific demographics to improving brand recognition, discover how audio advertising can help your brand grow.
Everywhere you turn, brands and advertising gurus are talking about how essential it is for marketers to incorporate influencers and creators into their channel mix. For some marketers, that is easier said than done.
Table of Contents Introduction Is Podcast Advertising Effective? How Much Does Podcast Advertising Cost? Which Brands are Advertising on Podcasts? How to Advertise on Podcasts Develop a Podcast Media Buying Strategy Understand Your Audience Find the Right Podcasts Host-read Ads vs. Programmatic Determine Podcast Ad Placements Develop Podcast Advertising Creative How to Measure Podcast Advertisements...