ARM: Brand safety has been an industry hot topic for the past decade, so why does it seem so important right now? What is unique about the brand safety concerns in the current marketplace?
ARM: Podcasters, radio DJs and talk radio hosts all have one thing in common—they can be unpredictable. What are some approaches or marketplace solutions that can make their unpredictability more palatable to risk-averse advertisers?
ARM: Each brand has its own perspective as to what is considered brand-safe for them. Should publishers, agencies and other service providers think about creating customized solutions for brands?
ARM: Is the risk worth the reward?
ARM: What is your best advice to brands about how to mitigate safety risks while still investing big in audio?
ARM: OK, let’s give the people what they came here for. What are your top predictions for the future of brand safety in the next 12 months?
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