Ad Age Studio 30: Mike, audio advertising is certainly a broad category, and can include podcasts, terrestrial radio, satellite radio, digital audio, and even YouTube. With such a diverse palette of formats and distribution methods, what is your approach to innovation here?
Ad Age Studio 30: According to the most recent IAB podcast revenue report, programmatic ad buying represents only 2% of all podcast ad revenue. What opportunities do you see to expand this penetration?
Ad Age Studio 30: What kind of inventory can brands access through programmatic buying? Can they still buy into niche or independent shows, or those shows that have diverse and inclusive hosts and producers?
Ad Age Studio 30: Let’s look into the future a bit. What are some of the biggest emerging trends that will impact the next generation of audio advertising?
Link to original Ad Age article.