Health Care Marketing That Actually Connects: The Secret Power of Audio

As open enrollment season approaches, health care providers, insurers, and wellness brands face an increasingly crowded and competitive advertising landscape. But health care isn’t always easy to talk about. It’s complex, often emotional, and full of decisions that can feel overwhelming.

Standing out requires more than digital banners or TV spots – it demands connection, trust, and impact. That’s where audio advertising shines.

The Health Care Industry Needs Trust – And Audio Builds It

Audio is uniquely intimate. Whether it’s podcasts, streaming music, or radio, listeners invite audio into their most personal spaces. This closeness helps health care brands build emotional resonance and trust and is essential for communicating complex topics like plan options or chronic disease support.

• 55% of podcast fans are more likely to consider a product/service if the host recommends it. (Source: Audacy)

High Ad Recall = Better Messaging Retention

Unlike traditional media, audio meets people in their moments. Audio slips into daily rituals with ease – making it the perfect medium to deliver messages that stick. And with tools like dynamic ad insertion and geo-targeting, you’re not just speaking to anyone, you’re speaking to the right one at exactly the right time.

• 86% of heavy podcast listeners recalled an ad in the past week – highest among all major ad-supported media. (Sounds Profitable)
• 76% of podcast listeners can recall at least one product, service or organization they’ve heard advertised. (PurpleLab)

High recall and active response rates mean health care messages – especially around enrollment – are more likely remembered and acted upon.

Measurable, Scalable, and Surprisingly Nimble

One of the biggest myths about audio advertising is that it’s expensive or hard to produce. In reality, it’s one of the most agile formats available.

You don’t need a camera crew or a celebrity spokesperson to create a great spot. You need the right script, a compelling voice, and a smart distribution plan. That’s where we come in.

At ARM, we help health care clients spin up fully produced campaigns – complete with A/B tested scripts, regional targeting, and performance tracking – in days, not weeks. And because we work with platforms like Spotify, Pandora, and SiriusXM, your ads can reach millions with just a few clicks.

Think: less red tape, more results.

Audio Complements the Rest of Your Media Mix

We’re not here to tell you to ditch your search strategy or unplug your digital display. But audio doesn’t compete with those channels. It amplifies them.

• 67% of fans that listen to ad-supported podcasts reported that podcast ads are more likely to grab their attention than ads on other media types. (Source: Audacy)

When someone hears your brand name on a podcast and then sees your ad on their phone or Googles your plan later that day, that’s not coincidence – that’s reinforced recall. Audio adds frequency, familiarity, and context. It keeps your message top of mind and close to heart, and it’s often the nudge people need to act. 

It’s Not Just for Big Insurance – Health Systems & Wellness Brands Win, Too

We’ve seen it time and again: local health systems boosting awareness of new urgent care centers with radio ads. Mental health brands building community through podcast sponsorships. Preventive care campaigns driving flu shot sign-ups via music streaming services.

Audio isn’t just for “big brands.” It’s for smart brands. Brands that want to connect with real people in real-life moments.

Whether you’re promoting a dental plan in Florida, a telehealth app in California, or a multi-state hospital network, audio lets you scale up or down. Hyperlocal when needed, nationwide when ready.

Your Brand Voice Deserves to Be Heard

Here’s something that’s often overlooked: audio doesn’t just carry your message. It carries your tone. Your empathy. Your intent. And in health care, tone matters.

That’s why we don’t just write scripts. We craft narratives. We don’t just cast voices. We find your voice – one that reflects your values and your audience.

When a listener hears your ad, it should feel like a conversation, not a commercial. That’s how you become more than just another option during open enrollment. That’s how you become the trusted choice.

Conclusion: The Season Is Short. The Opportunity Is Huge.

Open enrollment may only last a few weeks – but the impression you make can last a lifetime.

At ARM, we specialize in helping health care marketers turn audio into action. Whether you’re looking to increase plan signups, promote a wellness product, or simply build a brand that people remember, we’re here to help you do it with power, precision, and personality.
Ready to build your audio campaign? Let’s craft something that speaks directly to your audience – wherever they are, and whenever they’re listening. Contact us today to get started.