BEHIND THE MIC

Creator

Explore the latest insights and trends in Creator
All Audio Creator Industry Press eBooks
Icon Podcast Influencers: The Future of Authentic Brand Storytelling
Creator

Podcast Influencers: The Future of Authentic Brand Storytelling

Consumers are getting harder to reach – and even harder...
Icon Tuning Into Gen Z: Why Your Brand Needs Audio & Creator-Based Advertising
Creator

Tuning Into Gen Z: Why Your Brand Needs Audio & Creator-Based Advertising

In 2025, Gen Z isn’t just a demographic – it’s...
Icon YouTube Influencer Marketing Playbook
Creator

YouTube Influencer Marketing Playbook

The YouTube creator economy guide for marketers YouTube is the world’s...
Icon How Brands Are Winning Big With Podcast Influencer & Creator Marketing
Creator

How Brands Are Winning Big With Podcast Influencer & Creator Marketing

Podcast content creators are helping brands enter the cultural conversation...
Icon How to Work with YouTube Influencers to Promote Your Brand
Creator

How to Work with YouTube Influencers to Promote Your Brand

Everywhere you turn, brands and advertising gurus are talking about...
Icon The New Creator Economy
Creator

The New Creator Economy

Podcast creators have evolved into next-level influencers with impact well...

Interested in hearing more about how we help brands grow?

All articles
Icon Maximizing ROI with Programmatic Audio: Targeting, Timing, and Testing Strategies
Measurement

Maximizing ROI with Programmatic Audio: Targeting, Timing, and Testing Strategies

In the ever-evolving world of digital advertising, programmatic audio is...
Icon From Programmatic to Personal: Evolving Your Audio Strategy with Host-Read Ads
Audio

From Programmatic to Personal: Evolving Your Audio Strategy with Host-Read Ads

In the world of digital audio, programmatic advertising has opened...
Icon ARM Welcomes Jess Robine as EVP, Media & Operations
Press

ARM Welcomes Jess Robine as EVP, Media & Operations

We are thrilled to welcome Jess Robine as our new...