ARM Welcomes Imran Ismail as Managing Director to Drive Client Operations

We are thrilled to welcome Imran Ismail to ARM as our first-ever Managing Director – a pivotal addition to our leadership team as we continue to scale and evolve in an increasingly dynamic audio and media landscape.

Imran is a seasoned agency leader, bringing experience from his time at EssenceMediacom, Initiative, and Omnicom Media Group. Most recently, he served as Executive Director of Planning and Business Leadership at Crossmedia where he led evidence-based strategies to enhance client engagement and drive measurable outcomes. 

With more than 20 years of experience leading complex organizations and partnering with brands to drive measurable growth, Imran brings a powerful mix of strategic insight and creative thinking to ARM. His career spans an impressive and diverse roster of clients, including Sony PlayStation, U.S. Bank, Planet Fitness, Kay Jewelers, Zales, Jared, and Amtrak, consistently delivering high-performing customer acquisition campaigns rooted in impactful brand storytelling.

Over his accomplished career in analytics and measurement, Imran has developed a deep understanding of how data can unlock smarter marketing decisions. This analytical foundation remains core to his leadership style and is especially important to ARM as the audio industry grows more sophisticated and data-rich, with ARM as a leading partner in measurement, attribution, data analytics, and insights. 

In his new role, Imran oversees all client-facing operations and is focused on deepening client partnerships and ensuring his team is seamlessly aligned to deliver the measurable impact for brands ARM is known for, as well as pushing towards the next wave of innovation in the audio-first creator space.

With the audio industry rapidly expanding into video and other emerging platforms, Imran’s expertise in cross-channel strategy and measurement uniquely positions ARM to help brands navigate this shift.

Internally, Imran will help sharpen how our media teams work together, building on our strong foundation of cross-functional collaboration and further strengthening the connection between strategy, planning, creative, and measurement.

“ARM is at a moment of exciting growth, and Imran is precisely the kind of leader who will help guide our team and clients through what’s next,” said Jordan Fox, CEO of ARM. “His knowledge of advanced analytics, passion for brand-building, and client-first mindset make him a perfect fit for the role. We’re thrilled to have him on board.”

“This is an incredible opportunity to join ARM at such an exciting moment in the evolution of audio and creator-led media, and to work alongside a team that’s truly redefining the industry,” said Imran. “I’m passionate about building meaningful client relationships and helping our partners navigate this space with clarity, creativity, and measurable impact.”

We’re excited about the impact Imran will have on our team, our work, and our clients’ success.