Encouraging Inclusivity in Ad Agencies

What’s one-way agencies and executives can make changes to their work and hiring practices to encourage diversity in their industry?

Foster a company culture where every voice is welcome, heard, and respected. There is often high turnover when employees feel that who they are and their uniqueness is not appreciated or valued. As such, it is vital to create an environment where they feel a sense of connectedness to the company and its people.

Employees need to feel free to express themselves based on their unique perspectives. When it comes to supporting diversity and inclusion in the workplace, don’t play favorites, practice basic manners, and make sure all best practices and policies are non-discriminatory. Employees feel included when they feel safe to voice their concerns and opinions without fear of getting in trouble. The freedom to express their voice and emotions, without fear also empowers the organization to not just listen to but also actively embrace diverse viewpoints.

What’s one-way agencies can bridge the gap between marketing and sales teams?

Create shared goals and strategies. Creating shared goals for your marketing and sales teams is very important. It’s also important to align the marketing and sales teams together to improve effectiveness. The leaders can speak to the idea of everyone being on the same team and part of the same family, but shared goals are what truly make it happen.