Ad Results Media Takes on Interactive Day San Diego

We’re excited to announce that Ad Results Media’s very own partner Steve Shanks will be speaking on a panel with some of our favorite podcasters and network partners at this year’s Interactive Days San Diego.

Everybody seems to have a Podcast these days, and that’s likely driven by podcasting’s share of the time people spend listening to audio more than doubling in the past 4 years (Edison Research). At IDSD 2019 Steve will be joined by a team of podcasters and the networks that support them to discuss the phenomenal growth of this content format and how we to better use the platform for marketing.

Steve will be in conversation with:

• Matt Gottesman, Podcast Host of “Hustle Sold Separately”
• Sim Sarna, Executive Producer of “Sorry Not Sorry,” “Unqualified with Anna Ferris” and “Minor Adventures with Topher Grace”
• David Raphael, President and CEO of Public Media Marketing

Ahead of this panel discussion, we sat down with our friend, Constance Zimmer, Actress and Podcast Host of “The Motherload,” to learn more about her passion for podcasting, her hope for “The Motherload” and the future of podcasting. Constance will be introducing the panel via video on Friday. Make sure to visit our Twitter handle @AdResultsMedia for behind the scenes interviews and a live Q&A Twitter session during the panel discussion – Friday, May 17 from 1:30PM – 2:15PM PT.

Why did you get into podcasting? What do you hope fans take away from “The Motherload”?

Well, it came out of intense discussions with friends and the realization that there was really no outlet, no place to go to for conversations about the stuff no one wants to talk about when they have kids. In talking about the questions that can’t be answered in books or that you don’t have time to sit down and read to find out. We want to be a quick fix, to help parents get through isolating times when you think you’re alone in your struggles. My hope for the show is that as parents we can feel we’re all in this together dealing with the same shit! Also, I want this to be entertaining for those who don’t have kids! In a nutshell, I hope the “The Motherload” builds a community of people sharing stories of raising kids and raising ourselves at the same time.

Where do you hope to see your podcast in five years?

Super successful, obviously! Is it too much to hope that we can become the “Howard Stern” of parenting podcasts. If we don’t offend people, we aren’t doing our job to host open and honest opinions and discussions. In five years, I hope we impact our listeners in a positive way through honest conversations on what it really takes to be a parent and a friend, all while working and staying true to who we are outside of parenthood.

What is your favorite podcast ad?

I’d have to say the “Squatty Potty ads” on “What’s the Tee with RuPaul and Michelle.” They make me giggle out loud!

What podcast are you currently listening to?

I just finished and highly recommend Eckhart Tolle’s ‘New Earth: Awakening to Your Life’s Purpose’ series on Oprah’s Super Soul Sunday podcast. His conversation offers a chapter-by-chapter class on practical teachings to help you discover an enlightened state of consciousness.

What’s your go-to genre? True crime, daily news, etc?

I’m drawn to podcasts that inspire me, make me laugh and keep me centered. I tend to listen in my car, so I’m not usually looking for anything too distracting or too disheartening. I’m an avid listener of “What’s the Tee with RuPaul and Michelle Visage,” and love live interviews over storytelling.

Who would be your dream podcast guest?

I feel like out of obligation, I have to say Beyoncé. After all, she is a parent. I’d also love to interview, Pam Adlon. She happens to be a friend, who has created the TV version of what I hope our podcast can become in terms of parenting: honest, dark, yet delightful!

Favorite interview you’ve hosted so far?

Since our show hasn’t launched yet, I can’t give away specifics, but I did love talking to the first of his kind, a MEDIATRICIAN, if you can even believe that!