We’re excited to announce that Ad Results Media’s very own Marshall Williams (CEO and Partner) and Lisa Jacobs (Account Director) will both be speaking on panels at this year’s Podcast Movement. They will join 3,000 podcasters from around the world in Orlando, Florida for four days of workshops, panels, keynotes, parties, trade shows and more.
On Thursday, August 15 at 1:30PM ET, Lisa will be in conversation with David Raphael (President and CEO of Public Media Marketing) and Molly Fuard (Ad Innovation Lead of Podcasts at Pandora), to discuss how their companies are “Reaching the Unreachables through the Power of On-Demand Audio.” The discussion will be centered around research finding that podcasts alone now represent almost 10 percent of everything millennials listen to. Panelists will dive into how audio is the key to connecting with this media-driven generation and how podcast hosts and networks are navigating the space.
The following day, Friday, August 16, Marshall will be in conversation with Deirdre Lester (Chief Revenue Officer at Barstool Sports). Lester has overseen tremendous revenue growth across the entire Barstool network with Ad Results Partner, Marshall Williams representing millions of dollars’ worth of inventory in almost all Barstool programming. This panel discussion titled, “How Barstool Sports Sells Podcasts in a Full Funnel” will focus on the unique and creative ways to incorporate brands through organic conversations and live reads. These expert panelists will share what they think makes podcasts appealing outside of the audio space.
Make sure to check out our Twitter handle, @AdResultsMedia for behind the scenes interviews and live updates during each panel discussion.