We leveraged our deep history and proprietary data to analyze podcast categories such as automotive, technology, food, and society & culture to craft a plan what would be hyper-effective from the beginning. The plan we created instructed each creator to do a host-read endorsement of either Stamps.com or ShipStation (depending on which brand better fit the show’s demo as well as overall content). We then sent b-roll footage and set up comped accounts for each creator so that they could better showcase the site/process and speak to their personal experience with the brand. At the end of the endorsement, hosts drove viewers to the vanity URL (provided by the brand) in the description. This sent them to a custom landing page.