Ritual

For Ritual, first-class ingredients and innovative formulations are what they do best, continuously setting new standards in the supplement industry. The personal health brand was seeking an advertising campaign as real as their products. That’s where ARM came in.

We know that for brands like Ritual, authenticity is key. To help build awareness and connect with new customers, ARM created a strategy that included custom audio placements designed to increase sales.

Knowing that wellness is regularly one of the top trending podcast topics, ARM set out to find the perfect voice to emulate Ritual’s unique and credible products.

Lauryn Bosstick has turned her passion for beauty, wellness and no-censor advice into one of the most distinctive blogs and podcasts online today, The Skinny Confidential. Along with her husband Michael, she hosts HIM & HER SHOW, a podcast with over 160 million unique downloads, regularly featuring renowned guests. With the mindset of constantly leveling up and being the best version of themselves, they inspire their dedicated listeners all over the world to be happy, healthy and forever evolving.

ARM partnered with Lauryn and The Skinny Confidential podcast to bring in Ritual’s founder and CEO, Katerina Schneider, for an on-air interview. Knowing that authentic and unscripted conversations not only resonate with audiences, but also lead to higher trust and better engagement, this was a match made in podcast heaven.

The segment generated significant results, yielding a 908% above average order volume in 4 weeks, which came in 34% under Ritual’s CPA target. The placement not only created buzz for Ritual, but also enhanced overall brand loyalty by partnering with a trusted creator who aligned with the identity, values, and target audience of the brand.