Policygenius

Since 2014, Policygenius has helped more than 30 million people shop for insurance. Policygenius transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience.

With millions of customers relying on them, Policygenius approached ARM to create a full-service audio management plan that not only saved them time, but ultimately helped drive greater ROI. Our experts took our 25 years of industry knowledge, relationships, and proprietary performance data and got to work.

ARM leveraged insights from more than 100 client look-a-likes and used them to develop a custom, robust media plan for Policygenius that included host-read ads on podcasts that engaged educated, higher-income millennials who are likely experiencing life events that require insurance needs.

This approach streamlined processes, resulting in significant time savings and enhanced operational efficiency. It also allowed Policygenius to measure the success of their audio advertising campaigns to better understand its relevance compared to other channels by utilizing the same KPIs.

As a result, Policygenius’ media plan not only optimized resource allocation but also delivered a higher return on investment for advertising efforts, leading to 50% more conversions compared to social media.

“We have deep trust in ARM because we’ve seen results. They act like an extension of our team, and we get the benefit of their knowledge of what works best from experience across all their clients … They take responsibility for our performance, which is rare for an external agency.” – Polina Gadot, Director of Acquisition