OSEA

OSEA, a well-known skincare brand with a strong direct-to-consumer (DTC) presence and retail partnerships with Ulta Beauty, Nordstrom, and Amazon, came to Ad Results Media looking to explore the impact of programmatic podcast advertising on overall revenue. As an omnichannel brand, they were looking for more than just DTC insights – they needed a clear view of how podcast media influenced performance across all sales channels.

To assess programmatic podcasting’s true contribution to incremental revenue, ARM partnered with measurement platform Haus to design a 2-cell lift test. This ran over two weeks, followed by a two-week post-campaign observation period. Together, we focused on OSEA’s primary KPI, net new revenue while also tracking lift across Amazon, Ulta Beauty, and Nordstrom.

Despite programmatic podcast being a smaller part of OSEA’s overall media spend, the campaign outperformed expectations:

• +54% iROAS over goal on Shopify alone
• 4x total omnichannel iROAS vs. business benchmarks

These results demonstrated not only strong efficiency on DTC, but meaningful impact across retail channels, validating programmatic podcasting as a high-leverage growth driver.

With measurable omnichannel success, OSEA is now scaling its investment in programmatic podcast ads through ARM. Together, we’re also optimizing creative strategies to push this momentum further, helping integrate podcast media as a powerful, scalable part of their full-funnel mix.