Liquid I.V.

Liquid I.V. says their goal is to elevate the vitality of people and the planet, so it was no surprise when they came to ARM asking to take their audio advertising to the next level.

Knowing Liquid I.V.’s reputation, a simple host-read ad wasn’t going to cut it for this brand. They required a thoughtful, thematically relevant segment that naturally fit into an existing narrative. That’s where Tenderfoot TV’s true crime podcast, Up and Vanished, came into play.

Knowing that this season of Up and Vanished takes place in Alaska, ARM partnered with host Payne Lindsey to execute a highly produced, custom read for Liquid I.V.

Payne seamlessly wove his ad read for Liquid I.V. by sharing how he used the product while researching and recording the season in order to stay hydrated through elements, terrain, and long hours.

This clever integration created an immersive experience for listeners, made the ad feel authentic and relevant, and enhanced its overall impact and memorability.

This first of its kind product integration garnered full-funnel impact that fostered authentic brand awareness, ad recall, positive affinity and purchase.

Performance benchmarks were surpassed by 80% and social media virality reinforces that the right partnership can take ads to new heights in a way that enchants the audience and corresponds to real, measurable full-funnel results.