Ad Results Media (ARM) is a trailblazer in the audio industry, leading in branded spoken-word advertising: the most authentic, memorable and mutually beneficial format for growth. With more than 20 years of experience, ARM effectively connects audiences with brand messages, delivering richer and more meaningful ROI in the form of reach, relevance and resonance.
Today, over 100 million people in the U.S. are actively listening to podcasts and 56% of those listeners have purchased something advertised on a podcast. Interested yet?
Percentage of podcast listeners have purchased a product or service after hearing an ad
# of people who listen to podcasts weekly
# of people who've listened to a podcast in last month
Total projected podcast ad spend by 2021
Despite urban myths, radio is still king. The oldest electronic medium is also the largest medium in terms of reach and ad dollars. Terrestrial radio and SiriusXM should still be a core component of your media mix.
Popular, Powerful, Proven. These ads supported platforms have a robust share of ear with Generation X and Z, but there is no typical streamer and you can reach any audience in a highly targeted manner.
These aren’t banner ads. Like endorsements on podcasts and radio, we work with YouTube influencers to natively integrate their endorsement of your brand into the content of their show.
Monthly podcast consumers have crested 100M for the first time and 55% of those listeners pay more attention to podcast ads than any other medium. Combine that with the opt-in listener mindset, and podcasts are delivering results like no other channel right now. Find out how your brand can seize the opportunity of podcast advertising today.