DIGITAL MEDIA

LASER FOCUSED CUSTOMER
ACQUISITION EXPERTS

OUR CLIENTS

All About Your Media Results

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Lift to conversion when social media is part of customer journey

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Total expected digital ad spend industry wide in 2020

PERFECT PARTNERSHIPS

“Partnering with Ad Results Media has enabled us to be at the forefront of performance marketing. In a space that changes so fast, they do a great job of balancing the testing of emerging opportunities with leaning into proven tactics. And the best part is they are invested in our success and literally feel like they are part of our team." - Paul Zaengle, EVP at Stance

PAID SEARCH

Paid Search Icon

SEM is a great channel to bring results-driven traffic to your website. Due to the transparency of user intent in keyword queries, we’re able to leverage this “pull” marketing channel as a cost efficient method to match customer interests with the products or services that fulfill them.

  • Research Before we dig in, we take the time to understand everything about your company, competitors and customers

  • Build We build a plan that incorporates your product-level performance, unique KPIs and your overall marketing and business goals

  • Grow We continually look for incremental opportunities to attract new customers. Whether it's through GSP, GDN or Gemini, we ensure no stone goes unturned in your pursuit of revenue growth

PAID SOCIAL

Paid Social Media Icon

Paid social media brings scale and efficiency to eCommerce digital plans. Building a paid social strategy is equal parts art and science and no two agencies approach campaign development in the same manner. Through years of learning and continuous partnership with leading paid social platforms, ARM has created best practices focused on maximizing client's ad dollars.

  • REACH New customer rates are >80% on average

  • SCALE Facebook and Instagram have 1.5B and 500M users respectively

  • TARGETING The combination of first party data, third party data and in-depth research on your company, customers and competitors allow us to create a targeting strategy that makes your ad dollars go further

SHOPPING FEED MANAGEMENT

Product Listing Ads

Successful shopping campaigns aren't achieved by just managing bids within the front-end platforms like Google and Amazon. They happen by understanding how to properly structure and optimize feeds for each platform.

  • IMPROVE RELEVANCY We optimize data feeds to ensure the most relevant search results and product titles

  • REDUCE COSTS We'll restructure the feed product groups to improve campaign efficiency

  • INCREASE SALES Results will include increased impressions, click-thru-rates, click share and conversion rates

WEB
RETARGETING

Web Retargeting

Retargeting is a powerful conversion maximization tool, but it works best when it’s part of a larger customer acquisition strategy.

  • FACEBOOK Create custom audiences and serve ads on Facebook to people who have taken specific actions on your website

  • SITE Target the right people, in the right place at the right time across the web

  • SEARCH Target audiences based on the previous searches they conduct on search engines. Search retargeting is designed to find new customers which have likely never been to your website before

OTHER SERVICES

While executing “blocking and tackling” channels, we also ensure we’re evolving with the digital acquisition landscape by managing native, mobile and content efforts as needed.

  • DISPLAY ADS

    Outside of Paid Social, we'll support your needs to grow targeted awareness across the web via programmatic and direct buys

  • EMRERGING CHANNELS

    As customer behavior and technologies evolve, it's our mission to ensure we continue to stay ahead of the curve with mobile and native channels

Our process starts with X and ends with Z. You’re the why in-between.

OUR PROCESS

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